Friday, October 26, 2012

How "Big Candy" Changed Time Itself (literally)

       Wal-Mart, Microsoft, BP, and General Electric, I've heard the names of each of those companies  pass the lips of livid human beings with such disdain  that you would think each one was founded by Mussolini, run by Adolf Hitler, and only employed current card carrying Klan members.  Evil or Not, not a single one of those companies managed to literally change time itself.  If you think Wells Fargo is evil, then you don't know the true power of Wonka, nobody crosses Willy and lives to tell about it....

nobody.

      Some of you may have noticed that in 2007 daylight savings time shifted a bit.  From 1986 to 2006 Daylight savings time was from the first Sunday in April to the last Sunday in October, but since 2007, it  has been observed from the second Sunday in March to the first Sunday in November, adding about a month to daylight saving time.  The stated reason for this change was to marginally reduce energy consumption, generally a good thing.  The only problem? Moving daylight savings time does absolutely NOTHING to reduce energy consumption, not a single kwh saved. Just ask this guy (you can count on that being the only time I use NPR as a source for anything). 

       So why the change, why even bother? Simply put, we've all been Wonkafied. Candy is a two billion dollar a year industry.  Any industry with that kind of financial pull, has an equal amount of political power.  "Big Candy", which I know sounds more like the name of a husky stripper than an evil industry, extensively lobbied for the change spending millions of dollars to make sure it would happen.  Simply because Halloween is the candy industry's black Friday.  Give trick-or-treaters an extra hour to run around their neighborhoods like sugar crazed blood hounds, and that is nothing but money in the bank.  Of course they used the political argument that more daylight would "save lives" and make the annual candy craze a bit safer, but like any business the bottom line is... well... the bottom line.  It really is a simple equation more candy hunting time = more candy = more money.  If you still think that this is some ridiculous conspiracy theory you aren't alone.  The New York Times agrees with you, just read this article.  That's right they DID agree with you, until they looked into it, and found out every that every word of  this insane, foil hat wearing style theory is true.

     Never underestimate the power of industry!  Greeting card companies  essentially invented Valentines Day, Coke-a-Cola changed Santa Claus forever, and "Big Candy" changed time itself, just to put a little more green in the bank.